Google Ads & SEO

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Google ADS & SEO & SEO

What are Google Ads? Google Ads?

Google Ads, previously known as Google AdWords, is a pay-per-click (PPC) advertising platform that enables marketers to reach interested leads. PPC ads appear in several forms, including:

Search ads: These text ads appear at the top of the SERPs, above the organic listings. While these ads look similar to organic search listings, they have the tag “ad” to help differentiate them from organic listings.

What are the different roles of SEO and Google Ads?  Google Ads? 

SEO and Ads have unique but complementary roles. The discipline of SEO management revolves around making your site appealing to customers as well as creating content that addresses their needs and engages them. This not only involves the material you write or the videos and infographics you create, but it also involves optimizing site layout and design to ensure that it is user-friendly, and easy to navigate, moving users through your site in a logical way.

Google Ads, on the other hand, are a form of online display advertising. It allows you to pay each time a person clicks on an ad you create. This ad is displayed to users who type in particular keywords on the search engines, allowing you to target users interested in particular topics. Google Ads, therefore, can help you gain the visibility you want for important keywords, even before you have the site reputation and SEO rankings needed to see results from your organic efforts. Combine both SEO and SEM to maximize SERP real estate.

Specifications : :

Google Ads works best for companies that focus on leads and sales. This strategy is best for companies that want to see immediate results and be able to monitor their efforts as soon as they launch a campaign.

SEO works best if you’re looking to generate a steady flow of traffic over time or increase brand awareness. This strategy helps more people find your brand and learn about it.

With a little time and effort, you can optimize your site for search engines and help your business drive more traffic.

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